6LfOo-8UAAAAAM0gCOx1UxKqjWy3yBetFhcL_Bnh
Player may take time to load
Getting your Trinity Audio player ready...

To make your project a success, your User Interface & Experience (UI/UX) Specialist needs more than just a color palette. They need a roadmap of how your business functions.

Complete this checklist before your first strategy session to ensure your website is built for performance, not just looks.


1. Core Objectives & Strategy

  • Primary Goal: What is the #1 action a visitor should take? (Purchase, lead form, call, etc.)
  • Target Audience: Who are we building this for? List their top 3 pain points.
  • The “One Thing”: What is the single most important message a user must see in the first 5 seconds?

2. Functional Requirements

  • User Flow: List the specific tasks a user needs to complete (e.g., “Book a consultation,” “Filter products by size,” “Access a member portal”).
  • Integrations: List any third-party tools the site must talk to (CRM, Email Marketing, Payment Processors like Stripe/PayPal).
  • Accessibility: Note any specific compliance needs (ADA/WCAG) for your industry.

3. Content & Information Architecture

  • Sitemap Sketch: A rough list of the pages you think you need (Home, Services, About, etc.).
  • Brand Assets: High-resolution logos, specific brand colors (HEX codes), and typography.
  • Key Imagery: Professional headshots, product photos, or a list of required stock photography styles.

4. Technical Infrastructure

  • Domain Ownership: Do you have the login for your registrar? Need a new one? Get one here.
  • Existing Hosting: Are we migrating an old site or starting fresh?
  • Legal Requirements: Do you have a Privacy Policy, Terms of Service, or industry-specific disclaimers ready?

5. Competitive Landscape

  • The “Benchmark” List: Provide 3 links to sites that excel in usability (how they work), not just aesthetics.
  • The “Avoid” List: 2 examples of sites that frustrate you and why.