Which is the best advertising platform for an electrical contractor, Facebook or Google?

Determining the “better” advertising platform for an electrical contractor between Facebook and Google depends on several factors:

Target audience:

  • Facebook: Offers broader demographic targeting based on interests, behaviors, and demographics. Can reach homeowners, businesses, and specific groups like those interested in sustainable living or renovations. If you provide Solar Installation then Facebook might be a good choice.
  • Google: Targets users actively searching for specific keywords like “electrician near me” or “electrical repair.” Google is more likely to reach users with immediate needs.

Campaign goals:

  • Brand awareness: Facebook excels at building brand recognition and engagement through content and visuals.
  • Lead generation: Google Ads can drive targeted traffic to your website or landing page, increasing the likelihood of lead conversions.


  • Facebook: Offers flexible budget options, allowing for both small and large campaigns.
  • Google Ads: Can be cost-effective, but competition in certain areas can drive up costs per click.

Here’s a breakdown of each platform’s strengths and weaknesses:


  • Strengths: Broad targeting, good for brand awareness, cost-effective options.
  • Weaknesses: Not as conversion-focused as Google Ads, measuring ROI can be tricky.
  • Note: A good way to measure ROI is to use various virtual phone numbers on your advertising to track results. The system you use must allow for segragating calls by the number that was dialred.

Google Ads:

  • Strengths: Highly targeted to specific needs, excellent for lead generation.
  • Weaknesses: Can be competitive and expensive in certain areas, requires more campaign management expertise.

Ultimately, the best platform might be a combination of both:

  • Use Facebook for brand awareness and reaching new audiences.
  • Use Google Ads for targeted lead generation from users actively searching for electrical services.

Additional considerations:

  • Local SEO: Optimize your website and online presence for local searches.
  • Reviews and testimonials: Encourage positive reviews on both platforms to build trust.
  • Visuals: Use high-quality images (stock or AI generated) and videos to showcase your work and expertise.
  • Track and analyze your results: Monitor campaign performance and adapt your strategy based on data.

By considering your target audience, campaign goals, budget, and these additional factors, you can choose the best advertising platforms to reach new customers and grow your electrical business.